| We Are Knitters: Crafting a Resilient Digital Business |
| 作者姓名：Vanessa Hasse, Maya Kumar, Kathy Hu |
| 商品類型：Case (Field) | 商品編號：W27015 |
| 出版日期：2022/02/04 | 內容長度：20 頁 |
Many people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2019 .....more
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| We Are Knitters: Crafting a Resilient Digital Business - Teaching Note |
| 作者姓名：Vanessa Hasse; Maya Kumar; Kathy Hu; |
| | 商品編號：W27016 |
| 出版日期：2022/02/04 | 內容長度：20 頁 |
Teaching note for product W27015.
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| Audi A8: The World's First Level 3 Autonomous Vehicle - Teaching Note |
| 作者姓名：Maya Kumar; Berend van der Kolk; |
| | 商品編號：8B20M027 |
| 出版日期：2020/03/04 | 內容長度：14 頁 |
Teaching note for product 9B20M027.
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| Audi A8: The World's First Level 3 Autonomous Vehicle |
| 作者姓名：Maya Kumar; Berend van der Kolk; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20M027 |
| 出版日期：2020/03/04 | 內容長度：11 頁 |
This case, set in May 2019, details the launch strategy of the German automobile company AUDI AG (Audi) for its model A8 sedan, the world’s first Level 3 Society of Automotive Engineers (SAE) conditional automated vehicle. A Level 3 vehicle uses technology and artificial intelligence (AI) algorithms derived from advanced programming to control itself under specific conditions, enabling the human driver to take their eyes off the road and their hands .....more
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